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Fuel Retail Consulting

A second opinion from people who run stations.

For the decisions that are hard to undo: a supply contract, a pricing strategy, a site that is not performing, or a station you want to buy or sell.
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Where we help

Six questions owners bring us.

  • Fuel supply contracts

    Review, benchmarking and negotiation support before you sign or renew. We read the clauses that decide whether the deal still works in year three.

  • Pricing at the pump and inside

    A pricing routine built on your real delivered cost, card fees and the competitors your customers actually compare you with.

  • An underperforming site

    A straight assessment of what is wrong, from the forecourt to the books, and a plan that gets worked rather than filed.

  • Buying a station

    Due diligence from an operator's seat: the tanks, the contracts you inherit, the inside margin and an honest read before you commit.

  • Selling a station

    Preparing the numbers and the site so buyers see what the business is really worth, with a quiet and professional process.

  • Remodels, rebrands and foodservice

    Whether the investment pays back for your site, and what to watch in the brand and equipment obligations that come with it.

How an engagement works

It starts on your lot, not on a call.

Every engagement starts the same way. Read what we look at during a site visit.

  1. Step 1

    Site visit

    We walk the lot, the store and the back office, using the same checklist every time.

  2. Step 2

    The numbers

    We review statements, pricing, contracts and recent reports alongside what we saw on site.

  3. Step 3

    Written findings

    You receive what we found in writing, whether or not you engage us further.

  4. Step 4

    The plan

    If there is work to do, we agree scope and price in writing, then help you see it through.

FAQ

Before you call.

Three clauses to read twice in a supply contract

Is the consultation free?

The first conversation is free. Consulting engagements are quoted per engagement once we understand the question you need answered.

Do you only work with WRK Fuels software clients?

No. Consulting stands on its own. Many consulting clients never use our other services.

Do you give legal or tax advice?

No. We bring operating experience. For contracts, transactions and tax questions, we work alongside your attorney and accountant, not instead of them.

Will you tell me things I do not want to hear?

Yes. That is most of what you are paying for. If the numbers show something is wrong, including a decision you made, you will hear it plainly and early.

Facing a decision you cannot easily undo?

Tell us what is on the table. We will tell you honestly whether we can help.

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