WRK Fuels home
WRK Fuels home

Co-Founder & Managing Partner

Shoeb Ikram

Multi-site owner-operator.

Shoeb owns and operates stations himself. That is the whole basis of how he advises. He has ordered the loads, sat through the inspections, and absorbed the cost of a bad month on his own sites before ever doing it on anyone else's.

LinkedIn: Shoeb Ikram (opens in a new tab)
Portrait of Shoeb Ikram

Where Shoeb helps

  • Reading a station's real numbers: what the P&L means once you own it
  • Environmental compliance and the regulatory side, before it becomes a problem
  • Acquisitions and sales, valued from an operator's seat rather than a spreadsheet
  • Supplier, brand and vendor relationships built over years

Background

Shoeb came up as a multi-site owner-operator and has worked every part of the business: the forecourt, the store, the back office, and the compliance paperwork nobody wants to touch.

Most people looking at a station see a price and a fuel volume. Shoeb looks at what decides whether a deal works: what the tanks will cost, which contracts you inherit, where the inside margin is soft, and what the site is worth to the next buyer. He works the same way for buyers and sellers, which means he will tell you when a deal is not worth doing.

Working with Shoeb

If you are weighing whether to buy or sell a station, or want a straight read on a site that is underperforming, start with Shoeb.

Based in
Los Angeles, CA
Email
shoeb@wrkfuels.com
LinkedIn
View profile of Shoeb Ikram on LinkedIn (opens in a new tab)

See what the back office could look like.

Tell us about your stores. We will look at how your paperwork flows today and tell you plainly where we can help, and where we cannot.